I was wondering if anyone has any sage advice regarding price change? I have a handyman business and want to increase my rate at the first of the year. I want to keep the customer base I currently have but I am sure I will loose a few with sticker shock. What is a good gauge as to how often I can increase my rate and by what percentage would be a reasonably fair increase so I do not get customers with eyes rolling back into their skull when they see the bill? Currently I only charge $30.00 per hour with a $60.00 min. I have two distinctly different areas I operate in. The first is a small town that provides a lot of opportunity but a lesser competitive rate. The other is a tourist area with a higher competitive rate but way too much competition especially from larger outfits. I am centrally located and felt my rate was somewhere in the middle. a SBA counselor thought my $30.00 per hour was too high for the small town but fine for the tourist area. I would like to be in the 45.00 range as an hourly rate but was wondering if that was too big of a jump at one time?